There is nothing like the New Braunfels music community.

Music has the power to bring people together. It creates moments of joy. It unites strangers. It reminds us what we have in common. But music can be more than entertainment—it can be a force for change.

The New Braunfels Music Fest celebrates the musicians, venues, and community that make the Hill Country special. And starting in Year 2, it's also fighting local hunger.

To celebrate local music and artists while supporting food security in our community.

The New Braunfels Music Fest creates a regional music destination during Labor Day weekend, showcasing the talent across Gruene, Downtown New Braunfels, and River Road—while raising critical funds, and awareness, for the New Braunfels Food Bank.

In 2025, we asked a simple question: What if we brought our community together through the one thing that unites us all—music?

The New Braunfels Music Fest was born. Thousands of people came. Local artists got exposure. Venues thrived. Our community showed up.

Year 1 was a success not because of us—but because this community wanted something like this.

We proved a festival could work in the Hill Country. We proved venues could collaborate. We proved attendees would come.

For Year 2, we're scaling up. And we're doing it with purpose.

We've partnered with the New Braunfels Food Bank as our official beneficiary for Hunger Action Month. Every dollar donated during the festival goes directly to fighting local hunger in Comal County.

This isn't just a music festival. It's a community response to food insecurity. It's proof that our music community cares about neighbors in need. It's September in the Hill Country becoming the month when music meets mission.

Community First This festival exists because venues, artists, and attendees want it. We're not creating this for profit—we're creating it because it matters.

Local Impact Every dollar raised supports families in Comal County facing food insecurity. We're not sending money away. We're helping our neighbors.

Artist Support, local musicians deserve platforms. Venues deserve promotion. This festival gives both.

Sustainability Year 1 proved this works. Year 2 makes it sustainable. We're building something that grows, not something that fades.

Venues participate in the festival by having live music during September 4–6.

We handle regional marketing, driving thousands of attendees from San Antonio to Austin to discover your venue, your artists, your community.

The Food Bank provides collection infrastructure at every venue. Donors give directly to a cause that matters.

Everyone benefits.

1. Artists get exposure beyond their usual audiences
2. Venues drive traffic and build loyal customers
3. Attendees experience the biggest music weekend of the year
4. The Food Bank gets critical support for families in need

September is Hunger Action Month. Right now, families in Comal County are facing food insecurity. The New Braunfels Food Bank is on the front lines providing critical support.

Music brings people together. Generosity comes from connection. When we celebrate music and community together, we create space for people to give back.

This festival is that space.

Year 2 is just the beginning.

We're building the New Braunfels Music Fest into an annual tradition—a destination weekend where the Hill Country music community comes together, supports local artists, and fights hunger.

We see:
More venues participating each year
Growing attendance from across the region
More dollars raised for the Food Bank
Local artists building careers with regional exposure
Our community known for generosity + music

This is possible because we have a music community that believes in it.

Are you a venue? Book your artists for September 4–6. We handle promotion. You do what you do best—create live music experiences.

Are you an artist? Get your venue to participate, or hit us up! We have places you can play!. This is your platform. This is your regional audience.

Are you a business? Sponsor us. Partner with us. Be part of a movement that supports local music and local hunger relief.

Are you an attendee? Mark your calendars. Come to the venues. Donate at collection stations. Help us support families in need.

Are you a community member? Spread the word. Attend. Donate. Help your community know this is happening.

There is nothing like the New Braunfels music community.

We prove it every time we gather. We prove it when we support each other. We prove it when we give back.

The New Braunfels Music Fest is our community's way of saying: We care about our music. We care about our neighbors. And together, we can do both.

New Braunfels Plays Together. Feeds Together.

Contact Jody Hinkel
📧 jody@attentiontx.com
📞 (830) 837-8950

The New Braunfels Music Fest is presented by Guadalupe River Radio in partnership with the New Braunfels Food Bank.

© 2026 New Braunfels Music Fest